IS IT BETTER TO HAVE ONE YOUTUBE CHANNEL FOR EVERYTHING YOU DO?

This is a question that I get asked all the time, and it’s a great strategy question

that absolutely makes sense - especially when starting to develop your YouTube strategies.

Starting smart is always better than fixing things later. Is it better to have one YouTube channel for everything or a separate YouTube channel for every niche you happen to find yourself involved with?

Let’s walk through what we know here:

YouTube accounts are free. It’s not that difficult to sign up for a different account or channel, because they are free and because the option is always there.

We certainly don’t see that changing.

YouTube used to put a lot of emphasis on how much action and how many videos your channel had.

We now know that YouTube puts more weight on how long the videos are viewed than anything else. Therefore, the benefit of having a channel with a lot of views isn’t as strong as it used to be.

If you’re looking to the future and tracking where things are going, you are going to find that this type of focus is becoming more and more pronounced i.e., channels aren’t as important as they used to be.

There were some significant benefits of subscriber and view numbers for your channel in the old YouTube Partner Program, which seems to have all but disappeared.

In the latest implementation of the program, if you place an ad on any of your YouTube videos, you are basically a partner.

At the time of publication, the only benefit for subscriber and channel view numbers comes from consideration for larger content networks, audience requirements for live streaming or subscriber level expectations for paid channels.

All in all, these realities point to the limited negatives of having different channels for different niches, unless you are looking for one of the goals mentioned in the last paragraph.

Moreover, there are actually a few benefits of having multiple channels

Remember that you can cross-promote channels. If you have five channels, each of the five channels can promote back to one channel, and you can create a network.

There are certainly some internal ranking features that exist there.

Also, keep in mind that it is considerably easier to promote people to a certain

channel about a certain topic. For example, I send people to my YouTube Channel “Rwtech”, which is something that I created and named a long timeago that has too many views to let go of.

But think about it; what is “Rwtech” about? Were I to have called the channel something along the lines of “YouTube Training” or “Internet Marketing Videos” my potential audience would know exactly what to expect.

Now, I also have a YouTube channel called “Paul’s iPad.” That one is easy:

it’s about iPads. Making a channel name specific to its material will let people know exactly what’s there, and won’t waste people’s time.

If you’re matching your videos to an audience, they will watch them to the end; it just makes sense.

However, bear in mind that people can get very easily distracted when they are managing a myriad of channels. I’ve seen people who have spent 80% of their week managing all their YouTube channels, and only 20% creating content.

For goodness’ sake, spend your time on content and don’t worry too much about these things.

Is it better to have one channel for everything or one per niche?

I would say one per niche, unless that’s going to be a distraction for you… and that’s something only you can answer.

IS IT BETTER TO HAVE ONE YOUTUBE CHANNEL FOR EVERYTHING YOU DO?