WHEN SHOULD YOU LET YOUTUBE PLACE ADS ON YOUR VIDEOS?
YouTube asks about placing ads on my videos. YouTube talks about partnering with me.
When should I let YouTube place ads on my videos? Is the money any good?
Well, the first thing I want to point out and this is just a simple fact – is that the money from advertising YouTube videos is negligible.
There is no other way to put it. It’s just not viable for most. Yes, there are times when one might want to
become a “YouTuber” and there is certainly some great money to be made in it, but the majority of those of you reading this book haven’t gotten to the point that your checks from YouTube will pay your mortgage.
Without breaking any rules here, I can tell you that one of my channels has seen more than 14,000 views in the last month.
A percentage of them have ads, and my revenue from those ads looks to be a bit more than $71.
Yes, I’ll cash that check, but it’s a small, small part of why I’m on YouTube.
In short, my monetization strategies for YouTube are bigger than getting a few dollars every time a thousand people watch one of my videos.
There is certainly money in the numbers, but that is not where I wish to make my money.
Letting YouTube place ads on your videos just for the cash doesn’t make sense
unless you go viral or you’re just the type of person who has millions of people viewing your videos.
If you can pull that off, great. But in reality, ads are just a lot more work and a lot more effort than many people make it out to be.
There is a strategy to letting YouTube put ads on your videos that you really want to think about.
For instance, when Google has no sponsored video for your term, they might actually put up your video as a sponsored video if it has an ad on it.
Why? Because that ad makes them money. I’ve seen this happen for my own videos time and time again.
Think about it, let’s imagine your term is “Glass Houses”, and they don’t have any sponsored videos for glass houses. Consequently, you have a video about glass houses that has an ad on it.
Guess what? YouTube makes money if your video shows up in sponsored results. I have seen that happen, and I have seen thousands of views every month come simply by placing ads on specific videos.
Honestly, I have yet to see an ad that distracts my audience
Though I’ve never seen a competitor’s ad in any of my videos, but that is possible, and you might want to monitor the ads for quality assurance. I have seen thousands of views brought in by YouTube as a result of this strategy, so keep it in mind.
Again, you should realize that YouTube makes money from the ads. As a result,
YouTube looks at all the partners and says, “Which of the partners have I made money from? Which of the channels have I made money from?” Those are the ones that they are going to promote the most. So if you include ads on a couple of videos, you are going to do better on your YouTube channel than people who don’t.
What are your action items related to letting YouTube place ads on your videos?
Regardless of what you do, throw ads on one or two videos. The protection that comes from doing so is never a bad thing. YouTube will see you as a player, as a member of the team, and your video will be viewed every once in awhile. In fact, I’ve known people who have put up videos for the specific purpose of housing ads, just to distract YouTube from the content that they don’t put ads on.
In addition to this, you are required to monetize at least one video to get some of the benefits of YouTube sponsorship.
Finally, check your video for the terms on which it will be centered, and see if
there are any other sponsored ads that come up.
If there are, and they’re exactly on your topic, you might want to reconsider your plans.
If there aren’t any sponsored videos on your keywords or topic, it means that ifyou put an ad on your video, there is a chance that it could become a sponsored by video.
Just by virtue of this, you will get more clicks from people specifically looking for content about your topic.
It’s a great way to get you to the top of the list without special optimization efforts, and it kills two birds with one stone.
Besides, a check or two, even if it only buys you pizza, is never a bad thing.
Let YouTube place ads on your videos, but only if it’s advantageous to you.
Think of the big picture, think long term, and you will do quite well.
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