WHY ARE WEBMASTER SO EFFECTIVE AND WHAT THE HISTORY OF WEBMASTER?

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WHY ARE WEBMASTER SO EFFECTIVE AND WHAT THE HISTORY OF WEBMASTER?

For as long as people have sold things, merchants have been searching for more

effective ways to persuade and influence other people to buy their products.

They might go from door-to-door, stand on a tree stump on the side of the road

or a busy boardwalk. Anywhere there’s an audience of one or more people.

The more attention-getting, engaging, entertaining, interesting the “barker”,

pitchman or salesperson is, the more they sell. If the product was put in front of

the right audience, at the right time, for the right price, a lot of money can be made in a very short period of time.

In 1984, the United States FCC made it legal for businesses to buy 30 minute

segments of time on television to broadcast commercial content.

That’s when the television “infomercial” was born.

In the early days, a business could produce a 28 and ½ minute program, buy times  a TV network and play that video to thousands or even millions of homes in a region very affordably and at specific segments throughout the program, tell a viewer to pick up the phone to place an order for a product.

One television infomercial, played over and over again could make millions of dollars.

My friend, Joe Sugarman, was one of the first people to perfect the television

infomercial format and sold over 1 million “BluBlocker” sunglasses on TV in the 1980s.

Another friend of mine, Tim Hawthorne, built a business producing television

infomercials for companies like Time Life selling music, home improvement

products, gadgets and more.

And my friend Kevin Harrington sold over 500 million dollars worth of products

from his “As Seen on TV” channels and launched the careers of notable

infomercial pitchmen including Tony Little and Billie Mays.

My friend, Dean Graziosi, has sold hundreds of millions of dollars in real-estate training programs and has aired every single day for over ten years on TV.

He's still using television - but has shifted his focus to using webcasts because they’re less risky and more targeted and personal than an infomercial.

How Did I Get Started with Webcasts and Experience My First $1,000,000 Webcast Day?

Ever since I was a little boy, I’ve been absolutely fascinated and captivated by pitchmen at state fairs and anyone who had the magical powers of grabbing attention and converting crowds into buyers of products.

The moment it was possible to put video on the internet, I did everything I could to get deconstruct infomercial formulas and get introduced to the early.

infomercial pioneers like Joe, Tim, Kevin and Dean to interview them and try to understand how to adapt the television infomercial to work on the web.

That led me to producing my own “how to” information products and trying to

figure out the formula to making a million dollars in a month, week or even a

day.

In 2004, I produced my first Information Product, “The Internet Infomercial

Toolkit” and taught other entrepreneurs how to make their own online infomercials.

In the early 2000’s, you could record videos and play them back from a web site.

It was expensive to host videos – but you could still make a lot of money

because video was automated and sold like crazy if you knew the psychological selling secrets.

My hosting charges in those days were thousands of dollars per month.

When YouTube launched at the end of 2005, it became possible to put videos on

the web for free – and the other bonus was those videos helped you get ranked

and found in the search engines.

Now I was making more money - and keeping more too because the costs decreased dramatically.

In 2010, uStream, one of the first commercial services made it possible to do live streaming video.

My company started to test webcasts to sell our products online.

It worked. On May 11th, 2010, my team and I produced a webcast where nearly

half of all the viewers of a program bought our products that sold for $2,000-

$3,000 each.

We sold $3.1mm worth of products in a single day. Until recently, I had never

heard of anyone breaking that record.

It cost us $18,000 to broadcast to an audience of approximately 3,100 people for

12 hours.

In 2014, YouTube added “YouTube Live” to their service offering

It’s now possible for anyone to do webcasts from their phone, tablet or computer to

hundreds of thousands of people (they say even millions) for FREE.

Once again, the barrier of entry just got easier.

That means YOU can start your own online TV show, network or infomercial

channel for your business or someone else’s with a budget of zero.

I’ve dedicated my career to teaching other entrepreneurs how to use webcasts to

promote, market and sell their products.

What Can You Use Webcasts For?

You can use webcasts to:

Sell products and services

Produce podcasts – live or recorded online TV shows

Make video information product. 


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