WHAT CAN YOU DO TO MAXIMIZE YOUR YOUTUBE CHANNEL ?
Everybody wants to maximize their YouTube Channel—and you should make
use of every tool you have to achieve this purpose.
YouTube’s OneChannel
concept (http://www.YouTube.com/OneChannel ) proves their commitment to
making the experience as profitable and as efficient as possible for all of the
different screen types that might be looking to access your content.
Now, I am
able to tell my audience, regardless of which device they are using, to visit my
Channel at http://www.YouTube.com/Colligan and know that I can provide an
optimal experience for all of them.
YouTube has more than a billion unique visitors a month. Don’t you want
access to that? The fact is that YouTube wants people to help them build the
brand.
If you build out your channel, you build out their brand; and as a result,
they will like you more—which will be reflected in your rankings and your
ratings in the search engine.
YouTube wants content creators to build their brand on YouTube. This is good
for you and this is good for YouTube. These are the kind of win-wins that
should be part of any and every strategy online. Even if you are building your
brand elsewhere (as you should), make sure your brand-building efforts on your
YouTube Channel get the time and attention they deserve.
How is this good for YouTube?
When you send people to your channel to find
other videos, to find playlists or to interact with your channel, you’re getting
your audience to utilize the YouTube interface; which is exactly what YouTube
wants.
YouTube wants users who help them build their brand. Why? Because the more
people come to their site, the more they can charge for advertising.
Consequently, the more you have built out your Channel, and the more
interactivity it brings, the more YouTube will like you and appreciate you as a
user.
When any audience member subscribes to your Channel, every time you put up a
new video, they are alerted on the home page. This is actually how YouTube
makes the majority of their money. So, when you create a video, it’s a solid
strategy to ask the viewer to subscribe to your channel. Then, when you put up a
new video, the channel automatically updates and it brings people to your
channel page.
In short, a channel optimized for all screens and a subscriber strategy to bring
users back to YouTube, plus the additional content you provide, brings YouTube
the very audience they are looking for. They’ll return the favor with the very
positioning and attention for your channel that you are looking for.
The Artwork
The artwork for your OneChannel is not formatted as most would think - and
certainly not at all like the traditional social media graphics you see on other
sites.
As a result, there are a number of people who have “upgraded” to the
OneChannel format and now have a graphic that looks great on one platform, but
not all of the others. I’ve often pondered making a video of some of the
mistakes of some very big brands… but I’d rather focus on doing things right.
The way your artwork is designed is best explained in visual form. Below is a
great video from YouTube that shows you exactly what you need to do for
optimum results.
At the time of writing, YouTube recommends your art be 2560x1440 in size.
The Trailer Video
New to the OneChannel program is a trailer video; this is a video offered to
people who visit your Channel but who are not yet subscribed.
This is your
chance to tell them why they should subscribe and to encourage them to do so.
You’d be surprised how many don’t know they can subscribe to a YouTube
Channel and will be thrilled with the person who introduces them to the concept.
Don’t you want to have that special place in their heart?
Think long-term for your trailer video. The social impact of a trailer video with
thousands of views says a lot more than a video changed on a regular basis (for
whatever reason). Think about it; if you were looking at a YouTube Channel
page that was asking you to subscribe and you saw the video only had 11 views,
what would you think about that channel?
I think my trailer video at http://www.YouTube.com/Colligan does a good job
at this - and I don’t see myself changing out the video any time soon. Note that I
also use it to build a list external to the one I have at YouTube.
This has proven
very effective for me. Feel free to use it as a model for your own efforts.
Build A Channel Worth Subscribing To
First and foremost, build a channel worth subscribing to. Take some time to
think through the process:
get a solid piece of channel art; build playlists; collect
links; write descriptions; and make a homepage that you can be proud of - and
that people will actually want to subscribe to.
Secondly, always ask people to subscribe to your channel—this one is huge.
Many see YouTube as nothing more than a collection of videos and simply don’t
know that subscription is an option. When people subscribe to your channel, it
builds your YouTube page and it’s good for everybody involved.
Notice:
If at all possible, build a trailer video that is designed for the long-term and
encourages your audience to subscribe both on Youtube and through some
external list-building mechanism.
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